Client: Flagstaff Design & Construction, Inc (FDC)
Project Needs
Client needed a rebrand applied to all print materials, proposal presentations, and website for local construction company.
My Role
Taking existing photographs and creating new shots of completed construction projects, created a sales booklet to assist with Request For Proposals (RFP). Developed a blueprint brand that conveyed to presentation materials, forms, and website.
Client did not want to change logo, so we focused on creating a style that was cohesive with the existing logo. Blueprints are the one constant for every project and a common visual element. Applied stylistic blueprint linework as background design element for all pages. Photographs represented the finished products, in essence, the final proof of all of the dedicated and planned work the company performed.
Many of the completed projects did not have photos. Created a library of different finished project photos for the Client. Integrated stylistic "blueprint" linework onto some of the images to represent the transformation of plans to finished buildings.
Sales Booklet Cover
Sales Booklet Inside Spread
Sales Booklet Inside Spread
Sales Booklet Back Cover
