Client: John Stone, sole proprietor of Stone Assurance
Independent Insurance and Financial Investor needed a brand to represent growing business that would stand out amongst the thousands of options available to the general public. Logo, brand guidelines, forms, documents, business package, note pads, and support sales materials needed to be created for client to better inform his prospective customers were needed.
I was hired to create the entire visual identity and create a family of documents and materials that represented Stone Assurance in all formats. Development of Brand Guidelines and visual elements were created and implemented for a variety of print materials.
Starting with fonts, logo roughs, and colors, included the Client through each step of the decision-making design process. Once these were finalized, applied company branding guides that were implemented on a library of Microsoft Word documents, marketing, and business materials.
Final Logo Design
Final Business Package
The Client has a very precise presentation he calls "Protecting Your Castle" to best illustrate all of the different options he could offer each potential customer. Based on their needs, he would illustrate how each of the four quadrants could be "reinforced" to best protect each customer. The final page is used to create a blueprint of what his products could be utilized best.