Client: John Stone, sole proprietor of Stone Assurance
Design Needs
Independent Insurance and Financial Investor needed a brand to represent growing business that would stand out amongst the thousands of options available to the general public. Logo, brand guidelines, forms, documents, business package, note pads, and support sales materials needed to be created for client to better inform his prospective customers were needed.
My Role
I was hired to create the entire visual identity and create a family of documents and materials that represented Stone Assurance in all formats. Development of Brand Guidelines and visual elements were created and implemented for a variety of print materials.
Design Process
Starting with fonts, logo roughs, and colors, included the Client through each step of the decision-making design process. Once these were finalized, applied company branding guides that were implemented on a library of Microsoft Word documents, marketing, and business materials.
Provided font samples to client
Client's responses
Client's responses
Client's responses
Due to schedules and the inability to meet in a timely manner in person, a video presentation was created of the first set of logo roughs created for the Client.
First round of logo concepts
Additional rounds of concepts including color exploration
Final Logo Design
Horizontal Final
Stacked Final
Mark Final
Signature Variation
Signature Variation
Client was provided a Logo Breakdown of how the mark was created, brand colors, and font usage to create the final logo.
Final Business Package
9x12 Envelope
#10 Envelope
5.5" x 8.5" Notepad
Business Card Front
Business Card Back
Email Signature
Collateral Materials
The Client has a very precise presentation he calls "Protecting Your Castle" to best illustrate all of the different options he could offer each potential customer. Based on their needs, he would illustrate how each of the four quadrants could be "reinforced" to best protect each customer. The final page is used to create a blueprint of what his products could be utilized best.
Overall Map
Quadrant One
Quadrant Two
Personalized Blueprint | Plan
Quadrant Three
Quadrant Four
A majority of the Client's customer leads are found through recommendations and referrals. We created a Referral Card to help facilitate this.
