Project Overview
Growing company needed a new name, brand, and website appearance to better fit their geographical expansion in Arizona. Originally named “Southern Arizona Ice & Water” they are now servicing all of Arizona and beyond the state boundaries, thus changing their name to “Arizona Ice & Water”. A more sophisticated and informative website had to match their new brand and compete against larger companies providing similar products. Key highlight of business is their experience and superb customer service for their regions of operation.
My Role
Designed and created their new brand and applied it to all new marketing and sales materials. Collaborated with the ownership and staff to cultivate content to develop and complete this project.
I led the UI/UX design, branding implementation, and website development for this turn-key website using the cloud-based web development service, Wix.
Rarely am I able to rebrand every aspect of a company at the same time. This push to provide all sales materials (business package, sales sheets, etc.) in step with the development of the online presence allowed for a fluid growth and solid branding revamp. The website was a major contributor to the current brand guidelines.​​​​​​​
Design Process
Sketches and shared Google Doc outline of improved organized content.
Final Design

Primary products page with multiple categories to see on one page in a simple scroll.


Single product page includes downloadable sales sheets, request for quotes, product specs, and when available, videos of product in action.

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