"FOCUS" was the word for this project. My client performs clinical studies for medical companies. The process to successfully perform a clinical study requires elaborate attention from the most minute details through the wider, all-encompassing processes throughout the study. The abbreviation for the business' legal name, Forest Clinical Solutions even hinted the word "FOCUS" to the viewer. The iris of the eye, the fresh beginning of a new endeavor or day, and the spark of enlightenment were the inspiration for depicting this appreviated and abstract notion of maintaining "FOCUS".