Had to associate Dragoon Brewing Co. logo with the Tucson Fire Pipes and Drums Honor Guard (T.F.P. & D.) for special charity beer logo. Clients wanted visual references for both groups. Dragoon, a high-quality microbrewery and Tucson Fire Department's Honor Guard which perform at memorials, funerals, parades, and other local and out-of-state events, primarily for fallen first responders. Proceeds from the sale of the Tartan Ale will benefit the Pipes & Drums group to cover transporting expenses to these stoic dedications.
(L to R, Top to Bottom: Existing Dragoon Brewing Co. Logo, Initial rough sketches of logo prior to the final name of the beer, Tartan pattern representing T.F.P. & D., the Maltese Cross symbol often associated with Fire Departments, image of Drummer in full honor guard uniform from T.F.P. & D.