Client is an Author and 3D Printing Enthusiast that needed a logo for social media and marketing his soon-to-be released book on 3D printing for beginners.
A "Riff" is defined as "a short repeated phrase, frequently played over changing chords or harmonies or used as a background to a solo improvisation". The Client views the 3D printing process as a series of "riffs".
Experimentation of optical illusions and the conceptualization of the intangible becoming tangible were the inspiration for this mark. A 3D print begins as a concept, an idea. After wireframing, modeling, and electronic sculpting comes the process of using a 3D printer to create something that will sit in your hand. Something real.